Summer Discovery, a leading provider of pre-college programs since 1960, partnered with top universities but struggled with digital and operational challenges. We implemented a comprehensive UX/UI overhaul, creating a modern website with integrated systems and a custom CMS. This solution streamlined operations, boosted user engagement, and reinforced Summer Discovery's market leadership in pre-college summer experiences.
Summer Discovery faced significant operational challenges, including a fragmented application/enrollment process and an outdated website that struggled to maintain current campus and course information. Compounding these issues, many systems had been added at different times, leading to further separation and a lack of connectivity between them. These problems hindered user experience from initial applications to pre-class notifications and administrative efficiency. Summer Discovery sought our agency to help for a comprehensive UX analysis to streamline all platforms and processes, aiming to create a seamless, efficient, and user-friendly experience for both students and staff.
We crafted a comprehensive solution to address Summer Discovery's challenges, leveraging a multi-faceted approach to enhance their digital presence and operational efficiency. We began by conducting thorough market research, delving deep into target demographics and industry trends to inform our strategy. This foundation guided our UX/UI design process, resulting in new company taxonomy and a seamless user experience across all platforms. We then developed a modern, responsive website with enhanced functionality, ensuring optimal performance and engagement. To streamline operations, we integrated APIs that connected disparate systems, facilitating smooth data flow and connectivity. We also implemented automated account notifications to improve communication with users. The backbone of our solution was a bespoke CMS backend, custom-built to control both the brochure site and campaign-driven landing pages, empowering Summer Discovery with easy content management and updates.
Following the implementation of our comprehensive UX/UI solution, Summer Discovery experienced a remarkable transformation in their digital presence and operational efficiency. The new, responsive website with its intuitive user interface led to a significant increase in user engagement and application completion rates. The streamlined application process, powered by integrated APIs and automated notifications, reduced dropout rates and improved communication with prospective students. Staff reported a substantial decrease in time spent on manual data entry and management tasks, thanks to the custom-built CMS backend. The unified platform eliminated information silos, ensuring consistent and up-to-date content across all touchpoints. As a result, Summer Discovery saw a notable uptick in enrollment numbers and positive feedback from both students and staff, solidifying their position as a leading provider of pre-college summer programs.
I strive to deliver designs that not only meet business objectives but also leave a lasting impact on users, ensuring their journey is both delightful and memorable.
