My Expertise
Explore our tailored services designed to elevate your brand.
UI/UX
Design
Designing digital products that are easy to use and accessible to everyone. My process combines thorough research with strategic design decisions to create experiences that solve real user problems.
User Research & Testing
I conduct interviews, surveys, and usability studies to understand user needs and behaviors. I also create detailed user personas and conduct competitive audits to benchmark industry standards. This research helps me identify pain points and opportunities, ensuring every design decision is backed by real user insights rather than assumptions.
Wireframing & Prototyping
I create low and high-fidelity prototypes in Figma that bring ideas to life quickly. These prototypes allow teams to test concepts early, gather feedback, and iterate before development begins, saving time and resources.
Information Architecture
I organize content and features in ways that make sense to users. By mapping out user flows and site structures, I ensure people can find what they need without confusion or frustration.
Usability Testing & Analysis
I run both moderated and unmoderated tests to see how real users interact with designs. By analyzing these sessions, I identify where users struggle and make improvements that reduce task completion time and increase satisfaction.
Design Systems & Component Libraries
I build and maintain reusable design components that keep products consistent across platforms. These systems speed up the design process, improve collaboration between designers and developers, and ensure a cohesive user experience.
Accessibility & WCAG Compliance
I design with accessibility in mind from the start, following WCAG AA standards to ensure everyone can use the products I create. This includes proper color contrast, keyboard navigation, screen reader compatibility, and clear visual hierarchy.
Website
Dev.
Bringing designs to life with clean, responsive code that works across all devices. My development skills bridge the gap between design and implementation, ensuring pixel-perfect results.
HTML, CSS & JavaScript
I use front-end design platforms like Webflow and Framer to create interactive web experiences, and I understand the HTML, CSS, and JavaScript code these tools generate. This knowledge allows me to customize and optimize the code when needed, ensuring clean, well-organized output that follows best practices for maintainability and performance.
Responsive & Mobile-First Design
I develop websites that adapt seamlessly to any screen size, starting with mobile layouts first. This approach ensures optimal performance and user experience whether someone is on a phone, tablet, or desktop.
Webflow Development
I use Webflow to design and develop custom websites without sacrificing quality or flexibility. I've built multiple sites including agency and client projects that are easy to maintain and update without developer support.
Web Performance Optimization
I optimize websites for speed by compressing images, minimizing code, and implementing lazy loading techniques. Fast-loading sites improve user experience, SEO rankings, and conversion rates.
Brand
Strategy
Creating visual identities that are memorable, consistent, and aligned with business goals. My approach to branding ensures every touchpoint reinforces the same message and values.
Visual Identity Design
I develop complete visual identities that capture a brand's personality and values. This includes selecting color palettes, typography, imagery styles, and design elements that work together to create a cohesive look and feel.
Brand Guidelines & Style Systems
I create comprehensive brand guidelines that document how to use logos, colors, fonts, and other brand elements correctly. These guides ensure consistency across all platforms and make it easy for teams to maintain brand standards.
Typography & Color Strategy
I choose typefaces and color palettes that communicate the right tone and improve readability. Every typography and color decision is intentional, considering accessibility, emotional impact, and brand personality.
Logo Design & Brand Marks
I design logos and brand marks that are simple, memorable, and versatile enough to work across different sizes and contexts. A strong logo becomes the foundation of a brand's visual identity.
What Our
Clients Say
See what our satisfied clients say about working with us.
Exceptional Branding That Elevated Our Identity.
Their strategic approach completely transformed our brand. We’ve seen a huge increase in recognition and client engagement
My Process
Our proven process ensures successful outcomes and client satisfaction every time.
01
Understanding Your Unique Needs.
This is where I learn everything about your users, business goals, and project challenges. I start by conducting user research through interviews, surveys, and competitive audits to understand who we're designing for and what problems we need to solve. I create user personas, empathy maps, and journey maps to visualize user needs and pain points.
This phase also includes stakeholder interviews and workshops to align on project objectives and success metrics. By the end of discovery, I have a clear understanding of the problem space and a research-backed foundation for design decisions.
This phase also includes stakeholder interviews and workshops to align on project objectives and success metrics. By the end of discovery, I have a clear understanding of the problem space and a research-backed foundation for design decisions.
02
Crafting Innovative Solutions.
With insights from research, I begin exploring solutions through sketching, wireframing, and creating user flows. I develop low-fidelity prototypes to test concepts quickly, then iterate based on feedback. As designs solidify, I create high-fidelity prototypes in Figma that bring the full experience to life with interaction design, visual design, and accessibility considerations built in from the start.
I conduct usability testing sessions throughout this phase to validate design decisions and identify areas for improvement. I also establish or leverage existing design systems to ensure consistency and scalability. Regular design critiques and stakeholder presentations keep everyone aligned as we refine the solution.
I conduct usability testing sessions throughout this phase to validate design decisions and identify areas for improvement. I also establish or leverage existing design systems to ensure consistency and scalability. Regular design critiques and stakeholder presentations keep everyone aligned as we refine the solution.
03
Bringing Ideas to Life.
For projects that include web development, I translate approved designs into functional, responsive websites using platforms like Webflow or Framer.
Throughout development, I optimize for performance, implement accessibility standards (WCAG AA compliance), and conduct thorough testing across devices and browsers. I work closely with any additional developers on the team to ensure the final product matches the design vision while maintaining technical feasibility and performance standards.
Throughout development, I optimize for performance, implement accessibility standards (WCAG AA compliance), and conduct thorough testing across devices and browsers. I work closely with any additional developers on the team to ensure the final product matches the design vision while maintaining technical feasibility and performance standards.
04
Seamless Deployment and Beyond.
Whether the project includes development or not, this phase ensures a smooth transition and long-term success. For projects handed off to development teams, I prepare comprehensive design documentation, including design specifications, component libraries, interaction notes, and accessibility requirements. I organize and clean up all design files in Figma, ensuring layers are properly named, components are documented, and assets are export-ready. I remain available for developer questions and conduct design QA reviews during implementation to maintain design integrity.
For projects I've developed, I provide training on content management, deliver documentation for future updates, and offer ongoing support to address any questions or refinements needed after launch.
For projects I've developed, I provide training on content management, deliver documentation for future updates, and offer ongoing support to address any questions or refinements needed after launch.